According to KILLER COKE organization based on USA it explained that over 200 countries where by Coca-Cola are sold worldwide, it reported that India has the fastest-growing market, but the adverse environmental impacts of its operations there have subjected the parent company and its local bottlers to a firestorm of criticism and protest. Killer coke is an organization which lead their campaign about effect of the coca cola through internet. According to SUJITH KOONAN report which from International Environmental Law Research Center based on Ge never-Switzerland. The report cited that major example of corporate aggression over the natural resources and the consequent denial of the rights of the people.
It has also been portrayed as the fight against a multinational corporation by a small section of the local population in order to protect basic human rights, such as the right to drinking water and the right to livelihood. Those who campaigned against Coca Cola’s presence in Indian villages it aim to help the India society and other which coca cola company the effect which may can occur around there countries which coca cola product produced worldwide. In India like the Plachimada villages are alleged due to the over exploitation of groundwater which caused by the coca cola company. Since, establishing the coca cola company in India the location of an industrial plant, which consumes water heavily, in a socially and economically backward, in a region that is agricultural but drought prone would result in serious adverse implications to the life and the environment.
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